Boost your ROI by 20%–30% with this digital marketing trick
When it comes to digital marketing, data is everything. The better you understand your audience, the more effectively you can address their pain points and deliver the right ads to the right people. That’s why it’s surprising that many brands—even some major ones—haven’t yet updated their website to include one of the simplest and most effective analytics tools around: the Facebook pixel.
For the uninitiated, the Facebook pixel is a short bit of code that reports valuable insights about your website’s visitors and your Facebook ad campaigns. While Facebook already provides useful analytics for your ads, the pixel extends those analytics to your website so you can see not just the click-through rate, but the conversion rate as well. Do your customers switch from mobile to desktop to make a purchase? The pixel can even track customers across devices so you always know your real stats.
You can customize the pixel to report on a variety of actions, such as when a visitor makes a purchase, performs a search, or simply views your content. The data helps Facebook optimize your ad campaigns for better results. It lets you know what’s working, what needs improvement, and helps you better target those who are most likely to make a purchase. You can even retarget your website visitors as a custom audience.
In short, a few lines of code could boost your ROI significantly.
Your website should not be a black box. These extended analytics provide a complete picture that can start saving you money right away. For instance, if your click-through rate is high, but your conversion rate is low, your site may need some tweaking. The more information you have, and the better your ad targeting, the better your results will be. After all, there are few ways to lose money faster than by advertising blind.
Want even more value?
The Facebook pixel can be modified to capture hashed customer data (such as email addresses) when customers perform actions like creating an account on your website. Facebook can then use that data to grow your custom audience and increase your conversion rate. Click here to learn about advanced matching.
The Facebook pixel is an essential item in any digital marketer’s toolbox. Think of it as conversion optimization made easy. Plus, it’s free to use and easy to set up. What are you waiting for?