Why outsourcing is more cost effective than hiring an in-house marketing team
When companies are founded, they typically start with such limited resources that they can’t afford a professional marketing team. As they grow, and the need for one becomes urgent, they are faced with an important choice: Hire an in-house marketing team or outsource to an agency. On the surface, each option has its benefits. When comparing them in terms of effectiveness and value-per-dollar, however, the winner is clear:
Outsourcing saves money.
And that’s not all. It often brings with it better talent, unique solutions, and superior results. But more on that later. First, let’s look at the pros and cons of hiring an in-house team.
As companies grow, they’re often tempted to hire an in-house marketing team. It sounds sensible: The company gets to handpick each member of the team, and those marketers will be dedicated only to the company and its products/services. But those perks quickly turn into pitfalls. Does your hiring manager know what to look for in a marketing team? How long before the team becomes stagnant and uninspired? What happens if you see consistently poor results? Would you be willing to replace the team (and pay hefty severance packages) if necessary?
Consider all the roles that need to be filled. No one person could handle graphic design, copywriting, ad creation, data analysis, A/B testing, social media, blogging, SEO, competitor analysis, etc. Similarly, a small team of generalists wouldn’t produce the same results as real professionals. You would need a large team of specialists, each expecting full-time hours.
Then there’s the matter of overhead costs: computers, software, office space, and other expenses can quickly add up. What happens if you decide to scale back your campaign? You’ll still be paying the same salaries to your marketing team. No matter what, your costs remain high.
Outsourcing to an agency
Outsourcing to an agency puts you in touch with a team of professionals, ready to start. They can hit the ground running with the kinds of complex strategies an in-house team might never develop. The longer an agency has been around, the more time it will have spent putting together an ideal team and perfecting its processes. Agencies work with a variety of clients and campaigns at once, so they’re less likely to get burned out on any one company. (Don’t underestimate the power of variety to keep creative professionals engaged.) And since they’re used to marketing all kinds of brands, they’re more likely to think outside the box when creating campaigns for yours.
Campaigns can be ramped up or scaled back, as needed, and contracts can be renewed or not, as you wish. The flexibility allows your company to stay nimble and maintain a healthy cash flow. In a worst-case scenario, you simply cut your ties and take your business elsewhere. There’s always another agency down the road.
Marketing is essential for every business, but it doesn’t have to be a hassle. By staying agile, your company will be better prepared to handle whatever comes its way. Stick to your strengths and delegate the rest. Your bottom line will thank you for it.