AIDA vs. AI.DA 2.0
The AIDA principle operated on the premise that there was approximately 200-500 brand impressions established on the average consumer per day through legacy media established in the 1920’s.
Capture the attention of the potential customer
Apply “Guerilla Marketing” to maintain interest
Build up the desire for consumers to purchase
Consumers engaged and want to purchase
15,000 Data Points
AI.DA 2.0 is an Artificial Intelligence growth solution that creates psychological and empathic links with targets, identifying new untapped customer segments & data profiles, encouraging them to convert at a much higher percentage at the maximum yield.
AI.DA 2.0’s proprietary 24 algorithms focus on extracting & refining new data segments based off of real-time cognitive behavior, big data, public data, and seasoned anonymized internal information silos. AI.DA 2.0 focuses on stitching together the 15,000 aforementioned touchpoints to zero in on the type-a customer.