Sales engines for MSPs.

An MSP sales engine reads renewal windows, breach news, and tool-stack frustration signals across a territory, profiles which owner is ready to switch providers, and follows up before the incumbent's QBR. MSP deals are recurring revenue, so every lost deal compounds: a $3,500 MRR contract lost is $42,000 in year one alone.

Request a briefing →The Index →

leaking / year in MSPs
window: 22 hours · every point = $8,000

The bottleneck, priced

What it costs to be second to call.

Average deal value	$42,000
Typical sales cycle	45 to 90 days
Window before an inquiry cools	22 hours
Winnable deals lost per quarter	3
Annual cost of the bottleneck	$504,000

Annual leak vs the heaviest ring (logistics, $1.15M)

The signal map

What the engine reads in MSPs.

The engine opens conversations before the RFP exists. The four signals that matter most:

a competitor's client suffers a public outage or breach
an in-house IT manager departs a 30 to 150 seat company
M&A activity forces a tooling consolidation
cyber insurance renewal demands new controls

Signals to revenue

How the engine turns signals into revenue.

01 / Signal

Find the buyer in motion

Every market leaks intent before a form is filled.

02 / Profile

Read who is buying

AI.DA models in production since 2012 decide what each buyer needs to see.

03 / Message

Aim every word

Copy scored for sentiment, follow-up around the clock.

04 / Revenue

Keep the only score

Pipeline created, deals closed, ROI you can audit.

Questions MSPs founders ask

What does slow follow-up cost an MSP?+

An MSP losing 3 qualified deals per quarter at $42,000 first-year value pays roughly $504,000 a year for slow follow-up and misread buyers. Most MSP inquiries cool within 22 hours.

Why do MSP websites underperform?+

Most MSP sites read every visitor identically. The anxious post-breach owner, the price-checking controller, and the technical evaluator need different proof. Profiling-led pages read which one arrived.

What signals predict an MSP switch?+

Public outages, IT staff departures, M&A consolidation, and insurance-driven compliance deadlines. The engine watches all four and opens the conversation before the RFP exists.

How fast can the engine be live?+

The first stage ships in days, not quarters, and the briefing that starts it costs nothing but 30 minutes against your real pipeline numbers.

Adjacent engines

Manufacturing →Industrial Services →All engines →